USA > Orgain

December 15, 2009
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To simplify consumers’ stressful and hectic lifestyles, Dr. Andrew Abraham developed an organic, ready-to-drink meal replacement called Orgain. The brand's packaging features a white background and prominent food photography.



To simplify consumers’ stressful and hectic lifestyles, Dr. Andrew Abraham developed an organic, ready-to-drink meal replacement called Orgain. Following through on the brand’s simplicity principles, its packaging became simplistic as well, featuring a white background and prominent food photography. The modern, clean design was made to reflect the pure, quality ingredients contained inside the package. A splash of color tops off the design, giving it an organic feel, thanks to the green color choice. “By establishing the fresh and modern look with simple photography and a splash of color, we set the stage for all of the other brand communication touchpoints,” says Tammy Vaserstein, creative principal of Moxie TM. (Package design: Moxie TM, www.moxietm.com; Cartons: Tetra Pak, www.tetrapak.com)

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