USA > Orville Redenbacher

March 22, 2011
/ Print / Reprints /
ShareMore
/ Text Size+


Orville Redenbacher launches its new Pop Up Bowl, a package that is designed to make snacking simpler. While in the microwave, the bag transforms into a wide-brimmed, free-standing bowl, complete with a transparent top for easy popcorn viewing. “Families can enjoy popcorn in a form that makes it easy to share and clean-up,” says Jesse Spungin, the brand’s vice president of marketing. “Plus, research showed that consumers wanted to be able to see their popcorn more easily; Pop Up Bowl’s unique design lets them do that.” The bag-to-bowl design is available in butter, movie theater butter, ultimate butter, kettle korn and smartpop butter varieties.

Launch
March 2011

Package design

ConAgra Foods, www.conagrafoods.com  

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brandpackaging cover story

July 2014

 The July 2014 issue features the latest on eye-tracking.  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DG_2013Cover.gif
Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products

SDG

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus