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Pampers Kandoo introduces its redesigned line of personal care products for children. Designed to “empower play”, the green frog-shaped containers feature 90-degree side angles. When placed in a tub or sink corner, the package’s lateral movement is restricted, which allows kids to use the body wash, shampoo, hand soap or hand sanitizer without adult assistance. The product development process included creating hand-sculpted prototypes and engaging mothers and children to understand purchase drivers and physical interaction.
Launch
March 2011
Package design
Berlin Packaging, www.berlinpackaging.com
