USA > Purina ONE beyOnd

April 11, 2011
/ Print / Reprints /
ShareMore
/ Text Size+


Purina One raises the pet food bar with its newest brand, beyOnd. The natural dog and cat food features real meat, along with vitamins and minerals, whole grains, fruits, vegetables and no artificial preservatives or added fillers. In addition to its natural ingredients, the product’s package is also carefully considered. All of the bags are made with at least 92 percent renewable materials-the lining is made with a bioplastic, the paper is Sustainable Forestry Initiative or Forest Stewardship Council certified; and the package features vegetable-based soy inks. From a manufacturing standpoint, the Purina plants meet the international standard for environmental management systems (ISO 14001), and skylights and solar panels help to minimize energy consumption.

Launch
April 2011

Package design
CheckMark Communications (Nestlé Purina’s in-house creative agency), www.nestlepurina.com

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

bp august 2014

August 2014

 The August 2014 issue features the latest on Private Label Packaging.  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DG_2013Cover.gif
Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products

SDG

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus