USA > SunChips

June 26, 2009
/ Print / Reprints /
/ Text Size+

It wasn’t enough for Frito-Lay, a division of PepsiCo., to launch a “better-for-you” snack for consumers; it wanted to make the snack’s packaging environmentally friendly, too. Containing a full serving of whole grains, zero grams of trans fats and made with sunflower oil, SunChips multigrain snacks feature packaging made with 33 percent renewable materials. Currently, the outer layer of the 10.5oz bag is made with compostable, plant-based polylactic acid (PLA). And by Earth Day 2010, Frito-Lay North America plans to introduce SunChips snacks with all three layers made of 100 percent renewable PLA, making the package 100 percent compostable. At that point, the packaging will decompose in about 14 weeks when placed in a hot, active compost pile or bin, the company says. Additionally, Frito-Lay expects the new packaging to lead to reduced greenhouse gas emissions in the production of the packaging and the elimination of petroleum-based packaging material. (Package design: Hornall Anderson Design Works,

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.



Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.


Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe


Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products



facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.png