USA > Trident Vitality

December 9, 2010
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Trident launches its newest range of sugar-free gum, Trident Vitality.

Trident launches its newest range of sugar-free gum, Trident Vitality. The latest addition to the Trident family includes three flavor combinations-and each blend has its own twist. The vigorate variety contains 10 percent of the daily value of vitamin C; rejuve is a blend of mint and white tea; and awaken incorporates peppermint and ginseng. Vitality is packaged in metallic silver boxes that feature vivid images of a mint, orange or peppermint leaf. Color coded to help identify each variety, the boxes make a reassuring “click” sound that lets consumers know the enclosed blister pack is secured inside.

January 2011

Package design 
RAW,; Stapley-Hildebrand,; and Kraft Design & Innovation Team,

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box look

June 7, 2011
hey im 13 and from cali the box for trident look really awasome especially with the crome look all the kids are talking about it at school its such a great tasting gum keep it up trident



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