USA > Trident Vitality

December 9, 2010
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Trident launches its newest range of sugar-free gum, Trident Vitality.

Trident launches its newest range of sugar-free gum, Trident Vitality. The latest addition to the Trident family includes three flavor combinations-and each blend has its own twist. The vigorate variety contains 10 percent of the daily value of vitamin C; rejuve is a blend of mint and white tea; and awaken incorporates peppermint and ginseng. Vitality is packaged in metallic silver boxes that feature vivid images of a mint, orange or peppermint leaf. Color coded to help identify each variety, the boxes make a reassuring “click” sound that lets consumers know the enclosed blister pack is secured inside.

January 2011

Package design 
RAW,; Stapley-Hildebrand,; and Kraft Design & Innovation Team,

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