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June 21, 2011
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Skyy Spirits’ Wild Turkey brand has expanded its portfolio with Wild Turkey 81 Kentucky Straight Bourbon Whiskey-an everyday mixable spirit that still delivers the brand’s spicy “kick.” Though it retains the bottle shape used across the Wild Turkey family, Wild Turkey 81 has received a unique label. The cleaner, bolder label more prominently features the brand’s turkey character, giving it a more iconic presence. It also more boldly identifies the product with oversized “81” numerals calling the product out as 81 proof. The new packaging will carry over to two existing products, Wild Turkey Rye and Wild Turkey 101. The launch is being supported by an extensive marketing effort, including print, outdoor and digital advertising and social media initiatives.

Launch
June 2011

Package design
Sterling Brands, www.sterlingbrands.com

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