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Yes To, Inc unveiled a line of five, 100-percent natural, tear-free and paraben-free products for babies called Yes To Baby Carrots. Using deep orange and vibrant green to reinforce the brand’s use of organic fruits and vegetables in its formulations, the packaging features animated, carrot-inspired characters. Yes To Baby Carrots is available at Target, Babies “R” Us and Walgreens.com. The new line joins three existing Yes To collections: Yes To Carrots, Yes To Tomatoes and Yes To Cucumbers. A portion of all product sales goes to the Yes To Carrots Seed Fund, helping underserved communities develop organic gardens.
LAUNCH DATE
February 2010
PACKAGE DESIGN
Pereira & O’Dell, www.pereiraodell.com
