Warm, Rich Colors Reinforce Distinctive Theme; Portable Package Makes Cereal a Snack.

March 1, 2005
/ Print / Reprints /
/ Text Size+

Warm, Rich Colors Reinforce Distinctive Theme; Portable Package Makes Cereal a Snack.

International Fare originates from worldwide packaging research at GIO Global Intelligence, Chicago. GIO conducts fieldwork in product categories in 27 countries to gain insights on how packaging appeals to local consumers.
Warm, Rich Colors Reinforce Distinctive Theme
Douwe Egberts France S.A takes a functional “package within a package” design, and adds an elegant finish to distinguish its Lor Absolu cube from coffee cans and vacuum-packed bags. The bright gold and the rich browns reinforce this package’s theme of opulence and distinction. The boxes are covered in textured paper that adds to the overall richness. The innovative packaging features a hinged overlid and solid construction that add to the grace, while still being eminently functional.   The rectangular shape optimizes shelf space and enhances stackablity, thus giving it a distinct advantage over the competition.
Portable Package Makes Cereal a Snack
Barilla’s Pavesi brand has reinvented breakfast by advancing the Italian tradition of dunking biscotti and creating a new line of portable snacks.  Targeting young consumers, Frollis is more than just a cereal, it is also a snack. The colorful packaging educates and entices curious customers. Vivid graphics show the biscotti snacks floating on top of a bowl of pure white milk. The tapered base of the box gives this tall, thin resealable container a statuesque appearance. This slight inversion cleverly highlights the Frollis’ logo.  
Where to go for more information...
Global market and packaging research.
 At GIO Intelligence, contact Joe Dollens at 312.280.1669 or jdollens@gio.com, or visit www.gio.com

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.



Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.


Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe


Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products



facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.png