White Check Label Means More Whole Grain

March 5, 2012
/ Print / Reprints /
ShareMore
/ Text Size+

General Mills is making it easier for shoppers to choose products with whole grain listed as their first ingredient. More than 50 cereals identified with a “white check” label have more whole grain than any other ingredient, including favorites like Honey Nut Cheerios, Total and Cinnamon Toast Crunch.
 

Dietary guidelines recommend at least half of the grain included in our diet come from whole grain. Labels will highlight the grams of whole grain per serving on the side of each cereal box. Every General Mills Big G cereal contains at least nine grams of whole grain per serving, and more than 20 deliver 16 grams or more. More information at www.wholegrainnation.com.

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brandpackaging cover story

July 2014

 The July 2014 issue features the latest on eye-tracking.  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DG_2013Cover.gif
Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products

SDG

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus