ARTICLES

Trevor Bynum: A delightful approach

WhiteWave’s packaging is good for the earth and good for business.
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Moira Cullen: Designing for icons

For Hershey’s global design leader, the “brand idea” is the heart of the work.
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Melinda Creswick: In it for the long run

HP finds its pace with new consumer brand strategy.
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David Butler: The Coke challenge

Holistic design is making its mark on Coca-Cola’s billion-dollar brands.
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Supply-Side Branding: A Make or Break Strategy

Your brand is only as good as the weakest link in your global packaging supply chain.

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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/24/15 2:00 pm EST

Packaging Matters™ — Packaging Satisfaction: Why it’s on the Rise, and How to Continue the Momentum

Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.

Brand Packaging Magazine

design gallery 2014

December 2014

The December 2014 issue is our annual Design Gallery. View the gallery here or you can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

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