Articles by Kate Bertrand Connolly

Trevor Bynum: A delightful approach

WhiteWave’s packaging is good for the earth and good for business.
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Moira Cullen: Designing for icons

For Hershey’s global design leader, the “brand idea” is the heart of the work.
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Melinda Creswick: In it for the long run

HP finds its pace with new consumer brand strategy.
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David Butler: The Coke challenge

Holistic design is making its mark on Coca-Cola’s billion-dollar brands.
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Supply-Side Branding: A Make or Break Strategy

Your brand is only as good as the weakest link in your global packaging supply chain.

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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging november 2014

Oct/Nov 2014

 The October/November 2014 issue features the latest on Creating Desire with your packaging.  You can also read the issue at the Digital Editions.

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BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

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