Articles by Kate Bertrand Connolly

Trevor Bynum: A delightful approach

June 4, 2009
WhiteWave’s packaging is good for the earth and good for business.
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Moira Cullen: Designing for icons

June 4, 2009
For Hershey’s global design leader, the “brand idea” is the heart of the work.
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Melinda Creswick: In it for the long run

June 4, 2009
HP finds its pace with new consumer brand strategy.
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David Butler: The Coke challenge

June 4, 2009
Holistic design is making its mark on Coca-Cola’s billion-dollar brands.
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Supply-Side Branding: A Make or Break Strategy

January 21, 2008
Your brand is only as good as the weakest link in your global packaging supply chain.

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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

THE MAGAZINE

Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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