Articles by Kate Bertrand Connolly

Trevor Bynum: A delightful approach

June 4, 2009
WhiteWave’s packaging is good for the earth and good for business.
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Moira Cullen: Designing for icons

June 4, 2009
For Hershey’s global design leader, the “brand idea” is the heart of the work.
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Melinda Creswick: In it for the long run

June 4, 2009
HP finds its pace with new consumer brand strategy.
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David Butler: The Coke challenge

June 4, 2009
Holistic design is making its mark on Coca-Cola’s billion-dollar brands.
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Supply-Side Branding: A Make or Break Strategy

January 21, 2008
Your brand is only as good as the weakest link in your global packaging supply chain.

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10th Annual Packaging That Sells Conference, Chicago, October 2012

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/6/13 2:00 pm EST

Packaging Matters: Studying the Satisfaction Gap in Consumer Packaging

On-Demand Consumers often choose products based on packaging, but how satisfied are they once they try to carry, store, open, use or dispose of the product package?

THE MAGAZINE

Brand Packaging Magazine

brand packaging cover 2013 april

April 2013

The April 2013 issue examines sustainabiltity and its place in brand packaging. You can also read the issue at the Digital Editions.

 

Take a look at Consumer Insight, our monthly infographic focus on current data and demographic facts happening in the groups you and your customer’s brands are reaching. This month examines personal care and health and beauty aids.

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THE BRAND PACKAGING STORE

2012 design gallery book BP
BRANDPACKAGING Design Gallery Volume 10

A design annual unlike any other, Design Gallery Volume 10 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story.

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