Articles by Kate Bertrand Connolly

Trevor Bynum: A delightful approach

WhiteWave’s packaging is good for the earth and good for business.
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Moira Cullen: Designing for icons

For Hershey’s global design leader, the “brand idea” is the heart of the work.
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Melinda Creswick: In it for the long run

HP finds its pace with new consumer brand strategy.
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David Butler: The Coke challenge

Holistic design is making its mark on Coca-Cola’s billion-dollar brands.
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Supply-Side Branding: A Make or Break Strategy

Your brand is only as good as the weakest link in your global packaging supply chain.

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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

11/18/14 2:00 pm EST

Perfecting Package Design with Digital Solutions

Brands know that good package design plays a significant role in the commercial success of a product. After all, customer will experience the packaging before they experience the product within. Have you explored all the possibilities when designing a new package, or do time restraints and other limitations get in the way from delivering perfection? Advances in digital printing and finishing technologies now allow brands to explore even wider ranges of design possibilities within their ever shrinking timelines.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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