Articles by Jennifer Welbel

Starmark Takes the Lead

June 6, 2011
The pet gear brand uses a redesign to reposition itself in the marketplace.
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Puma's "Clever Little Bag"

April 1, 2011
The sportslifestyle company partnered with fuseproject’s Yves Béhar to reinvent the shoebox.
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Why Less is More

March 2, 2011
The five companies featured in this month’s cover story, Brands to Watch, are using innovative packaging and marketing techniques to put their brands on the map.
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COMBOS Mixes It Up

February 25, 2011
As the bite-sized snack brand turns the big 3-0, it calls on an updated design to increase its appetite appeal.
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Not what's next, but what's important (this week)

February 22, 2011
A look at the brand marketing and design stories that caught our attention this week, with an eye on what's important, not just what's next.
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EVR: A Rejuvenating Shift

January 28, 2011
From Préventiv Waters to EVR, a functional beverage alters its brand positioning.
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Not what's next, but what's important (this week)

January 11, 2011
A look at the brand marketing and design stories that caught our attention this week, with an eye on what's important, not just what's next.
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Not what's next, but what's important (this week)

December 2, 2010
A look at the brand marketing and design stores that caught our attention this week, with an eye on what's important, not just what's next.
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Dewars: The Newest Blend

October 5, 2010
The renowned whiskey brand unifies its portfolio with a flourish.
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Method: A Method-ical Redesign

September 1, 2010
Category innovation is on tap (once again) for this growing home and personal care company.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brandpackaging cover story

July 2014

 The July 2014 issue features the latest on eye-tracking.  You can also read the issue at the Digital Editions.

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