Articles by Jennifer Welbel

Starmark Takes the Lead

The pet gear brand uses a redesign to reposition itself in the marketplace.
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Puma's "Clever Little Bag"

The sportslifestyle company partnered with fuseproject’s Yves Béhar to reinvent the shoebox.
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Why Less is More

The five companies featured in this month’s cover story, Brands to Watch, are using innovative packaging and marketing techniques to put their brands on the map.
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COMBOS Mixes It Up

As the bite-sized snack brand turns the big 3-0, it calls on an updated design to increase its appetite appeal.
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Not what's next, but what's important (this week)

A look at the brand marketing and design stories that caught our attention this week, with an eye on what's important, not just what's next.
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EVR: A Rejuvenating Shift

From Préventiv Waters to EVR, a functional beverage alters its brand positioning.
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Not what's next, but what's important (this week)

A look at the brand marketing and design stories that caught our attention this week, with an eye on what's important, not just what's next.
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Not what's next, but what's important (this week)

A look at the brand marketing and design stores that caught our attention this week, with an eye on what's important, not just what's next.
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Dewars: The Newest Blend

The renowned whiskey brand unifies its portfolio with a flourish.
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Method: A Method-ical Redesign

Category innovation is on tap (once again) for this growing home and personal care company.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/24/15 2:00 pm EST

Packaging Matters™ — Packaging Satisfaction: Why it’s on the Rise, and How to Continue the Momentum

Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.

Brand Packaging Magazine

design gallery 2014

December 2014

The December 2014 issue is our annual Design Gallery. View the gallery here or you can also read the issue at the Digital Editions.

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BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

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