Articles by Jennifer Welbel

Starmark Takes the Lead

The pet gear brand uses a redesign to reposition itself in the marketplace.
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Puma's "Clever Little Bag"

The sportslifestyle company partnered with fuseproject’s Yves Béhar to reinvent the shoebox.
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Why Less is More

The five companies featured in this month’s cover story, Brands to Watch, are using innovative packaging and marketing techniques to put their brands on the map.
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COMBOS Mixes It Up

As the bite-sized snack brand turns the big 3-0, it calls on an updated design to increase its appetite appeal.
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Not what's next, but what's important (this week)

A look at the brand marketing and design stories that caught our attention this week, with an eye on what's important, not just what's next.
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EVR: A Rejuvenating Shift

From Préventiv Waters to EVR, a functional beverage alters its brand positioning.
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Not what's next, but what's important (this week)

A look at the brand marketing and design stories that caught our attention this week, with an eye on what's important, not just what's next.
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Not what's next, but what's important (this week)

A look at the brand marketing and design stores that caught our attention this week, with an eye on what's important, not just what's next.
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Dewars: The Newest Blend

The renowned whiskey brand unifies its portfolio with a flourish.
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Method: A Method-ical Redesign

Category innovation is on tap (once again) for this growing home and personal care company.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

11/18/14 2:00 pm EST

Perfecting Package Design with Digital Solutions

Brands know that good package design plays a significant role in the commercial success of a product. After all, customer will experience the packaging before they experience the product within. Have you explored all the possibilities when designing a new package, or do time restraints and other limitations get in the way from delivering perfection? Advances in digital printing and finishing technologies now allow brands to explore even wider ranges of design possibilities within their ever shrinking timelines.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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