Bill Goodwin

 Bill Goodwin is founder of the Goodwin Design Group (http://goodwindesigngroup.com), a leading authority on strategy and design. He swears he hasn’t had a job in nearly 20 years, because he sees much of what the group does as play. Goodwin is widely recognized as a thought leader, author and speaker in the areas of strategic design, marketing and the many client industries the group serves. 

ARTICLES

7 Keys to Connecting with Today’s Kids & Moms

Move your brand forward with these design and messaging tips.
By Bill Goodwin
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 Move your brand forward with these design and messaging tips. 


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Adult or rejuvenile?

By Bill Goodwin
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A look at the growing trend of adults cultivating tastes and mindsets traditionally associated with people younger than themselves.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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