Bill Goodwin

 Bill Goodwin is founder of the Goodwin Design Group (http://goodwindesigngroup.com), a leading authority on strategy and design. He swears he hasn’t had a job in nearly 20 years, because he sees much of what the group does as play. Goodwin is widely recognized as a thought leader, author and speaker in the areas of strategic design, marketing and the many client industries the group serves. 

ARTICLES

7 Keys to Connecting with Today’s Kids & Moms

Move your brand forward with these design and messaging tips.

 Move your brand forward with these design and messaging tips. 


Read More

Adult or rejuvenile?

A look at the growing trend of adults cultivating tastes and mindsets traditionally associated with people younger than themselves.
Read More

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

11/18/14 2:00 pm EST

Perfecting Package Design with Digital Solutions

Brands know that good package design plays a significant role in the commercial success of a product. After all, customer will experience the packaging before they experience the product within. Have you explored all the possibilities when designing a new package, or do time restraints and other limitations get in the way from delivering perfection? Advances in digital printing and finishing technologies now allow brands to explore even wider ranges of design possibilities within their ever shrinking timelines.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DG_2013Cover.gif
Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus  

SDG