Rick Barrack

Rick Barrack, chief creative officer/partner, is the lead creative force and one of the founding partners of CBX, where he is responsible for inspiring, directing and motivating the company’s creative teams to develop powerful design solutions. He has close to 20 years of experience in corporate identity and consumer brand identity design, and has led major design initiatives for companies such as IBM, Hewlett Packard, Petro-Canada, ExxonMobil, Johnson & Johnson and Del Monte Foods. Contact Rick at rick@cbx.com.

ARTICLES

Branding New Product Sensations in Exciting Ways

Is Water Having an Identity Crisis?
By Rick Barrack
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No longer plain: Interesting branding and packages up the ante on intriguing water offerings.


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Nostalgic Packaging: Those Were the Days

Why “something old is new again” works every time with design.
By Rick Barrack
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Whenever I hear the word “nostalgia,” an image of grumpy old Archie Bunker and his dowdy wife Edith sitting on their musty old furniture in their Queens house singing “Those Were the Days,” pops into my head.


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When Brands Get Plastic Surgery...

By Rick Barrack
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The other night, I was reading a marketing article in bed about the new Twitter logo when I looked over to see my wife reading a “before and after” plastic surgery article in US Weekly.


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Recession Proof!

By Rick Barrack
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Packaging that gets you through the economic downpour.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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