ARTICLES

Battling it Out

As we went to press, we learned that Pepsi unveiled a new PET bottle made entirely of plant materials- besting Coke’s version which has a 30-percent plant makeup. It’s indicative of a shift we saw this past year among the major CPG companies: They’re waking up to sustainability and making environmental commitments like never before.
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Stores: A Survival Guide

The “big” story coming out of this last holiday shopping season was, not surprisingly, smartphone apps. Everyone was talking about the mainstreaming of these technologies and the ways they were aiding shoppers in their purchasing decisions. 
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Not what's next, but what's important (this week)

A look at the brand marketing and design stores that caught our attention this week, with an eye on what's important, not just what's next.
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It All Comes Down to Relevance

If you follow the theory posed by New York Times columnist Thomas Friedman, technology was the catalyst for all things good. That’s true, of course, but closer examination of globalization requires that we study its social, political and economic effects. 
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The New Normal

My father-in-law wears a pair of well-worn overalls to do chores on his Colorado hobby farm. The horses, sheep and his dog Cassie don’t seem to mind. But I mention it because the frayed garment represents a philosophy he’s always followed and imparted on his kids and, now, me.
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Sustainability is Taking Root

Reframed as a business strategy, sustainable packaging is beginning to bear fruit.
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Geography Is a Flavor

Starbuck's and other beverage marketers are using packaging not only to make a sale but to help consumers discover what they like.

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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging november 2014

Oct/Nov 2014

 The October/November 2014 issue features the latest on Creating Desire with your packaging.  You can also read the issue at the Digital Editions.

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BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

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