ARTICLES

Battling it Out

As we went to press, we learned that Pepsi unveiled a new PET bottle made entirely of plant materials- besting Coke’s version which has a 30-percent plant makeup. It’s indicative of a shift we saw this past year among the major CPG companies: They’re waking up to sustainability and making environmental commitments like never before.
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Stores: A Survival Guide

The “big” story coming out of this last holiday shopping season was, not surprisingly, smartphone apps. Everyone was talking about the mainstreaming of these technologies and the ways they were aiding shoppers in their purchasing decisions. 
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It All Comes Down to Relevance

If you follow the theory posed by New York Times columnist Thomas Friedman, technology was the catalyst for all things good. That’s true, of course, but closer examination of globalization requires that we study its social, political and economic effects. 
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The New Normal

My father-in-law wears a pair of well-worn overalls to do chores on his Colorado hobby farm. The horses, sheep and his dog Cassie don’t seem to mind. But I mention it because the frayed garment represents a philosophy he’s always followed and imparted on his kids and, now, me.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

4/21/15 1:00 pm EDT

Smart Packaging for the Smartphone Era: Changing the way consumers and brand owners interact with products

Are you a brand marketer looking for fresh, innovative ways to interact with your customers at retail AND post-purchase? Or a product innovator seeking alternative means to counteract product tampering in the supply chain? Look no further.

Brand Packaging Magazine

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2015 April

The April 2015 issue focuses on Sustainability plus much more. You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

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Consumer Insight

Interesting tidbits on specific demographics and consumer packaged goods in expanded infographic form as well as articles on new industry research and trends.

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