Articles by Jennifer Acevedo

Champion of Design

May 23, 2012
Colgate-Palmolive VP of Global Strategic Brand Design brings a unique perspective to his work.
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Seagram's Ginger Ale

May 23, 2012
Seagram’s is an iconic, well-respected brand with more than 100 years of history and brand equity.
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Be Transparent

April 3, 2012
It’s been more than five years since Wal-Mart introduced its online sustainable packaging scorecard and made the subject top of mind for brand owners.
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David Glasser, Cheryl Thomas: If you want something done right…

June 4, 2009
First Juice finds its niche with an organic juice for toddlers packaged in a spill-proof, re-usable bottle.
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Eric Hudson: Reduce, recover, reuse

June 4, 2009
Preserve CEO Eric Hudson shares his vision to make stylish, eco-friendly products- and preserve resources and encourage recycling at the same time.
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A recipe for success

June 4, 2009
Fire & Flavor got its start selling cedar planks for grilling meats, seafood and vegetables on wood planks in the Native American tradition.

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The Heat is On

April 23, 2008
Mentholatum’s WellPatch undergoes a visual-and strategic-repositioning.

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Editorial: Achieving Balance

April 23, 2008
Welcome to our second annual special issue dedicated to sustainability. As you can well imagine, our editorial team has spent much of the past few months immersing ourselves in this complex and critical issue.
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BrandInnovators 2007

February 25, 2008
Last year’s inaugural brandinnovators issue was such a success that we wondered how we might top it.
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Brand New

January 22, 2008
Brand’s New Look Tells Sustainability Story
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Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.


Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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