Articles by Jennifer Acevedo

Champion of Design

Colgate-Palmolive VP of Global Strategic Brand Design brings a unique perspective to his work.
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Seagram's Ginger Ale

Seagram’s is an iconic, well-respected brand with more than 100 years of history and brand equity.
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Be Transparent

It’s been more than five years since Wal-Mart introduced its online sustainable packaging scorecard and made the subject top of mind for brand owners.
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David Glasser, Cheryl Thomas: If you want something done right…

First Juice finds its niche with an organic juice for toddlers packaged in a spill-proof, re-usable bottle.
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Eric Hudson: Reduce, recover, reuse

Preserve CEO Eric Hudson shares his vision to make stylish, eco-friendly products- and preserve resources and encourage recycling at the same time.
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A recipe for success

Fire & Flavor got its start selling cedar planks for grilling meats, seafood and vegetables on wood planks in the Native American tradition.

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The Heat is On

Mentholatum’s WellPatch undergoes a visual-and strategic-repositioning.

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Editorial: Achieving Balance

Welcome to our second annual special issue dedicated to sustainability. As you can well imagine, our editorial team has spent much of the past few months immersing ourselves in this complex and critical issue.
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BrandInnovators 2007

Last year’s inaugural brandinnovators issue was such a success that we wondered how we might top it.
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Brand New

Brand’s New Look Tells Sustainability Story
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Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging november 2014

Oct/Nov 2014

 The October/November 2014 issue features the latest on Creating Desire with your packaging.  You can also read the issue at the Digital Editions.

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BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

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