Articles by Jennifer Acevedo

Champion of Design

Colgate-Palmolive VP of Global Strategic Brand Design brings a unique perspective to his work.
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Seagram's Ginger Ale

Seagram’s is an iconic, well-respected brand with more than 100 years of history and brand equity.
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Be Transparent

It’s been more than five years since Wal-Mart introduced its online sustainable packaging scorecard and made the subject top of mind for brand owners.
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David Glasser, Cheryl Thomas: If you want something done right…

First Juice finds its niche with an organic juice for toddlers packaged in a spill-proof, re-usable bottle.
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Eric Hudson: Reduce, recover, reuse

Preserve CEO Eric Hudson shares his vision to make stylish, eco-friendly products- and preserve resources and encourage recycling at the same time.
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A recipe for success

Fire & Flavor got its start selling cedar planks for grilling meats, seafood and vegetables on wood planks in the Native American tradition.

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The Heat is On

Mentholatum’s WellPatch undergoes a visual-and strategic-repositioning.

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Editorial: Achieving Balance

Welcome to our second annual special issue dedicated to sustainability. As you can well imagine, our editorial team has spent much of the past few months immersing ourselves in this complex and critical issue.
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BrandInnovators 2007

Last year’s inaugural brandinnovators issue was such a success that we wondered how we might top it.
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Brand New

Brand’s New Look Tells Sustainability Story
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Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

11/18/14 2:00 pm EST

Perfecting Package Design with Digital Solutions

Brands know that good package design plays a significant role in the commercial success of a product. After all, customer will experience the packaging before they experience the product within. Have you explored all the possibilities when designing a new package, or do time restraints and other limitations get in the way from delivering perfection? Advances in digital printing and finishing technologies now allow brands to explore even wider ranges of design possibilities within their ever shrinking timelines.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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