John Gleason

John M. Gleason is founder and president of A Better View Strategic Consulting, LLC. John is a former P&G executive of 20+ years, where he most recently managed all of P&G's external design and innovation relationships, globally, connecting with almost 400 design firms. His commercial and operational experiences offer a unique perspective for clients and design firms who want to elevate their position in their respective markets. Contact John at john@getabetterview.com or 513.479.1652.

ARTICLES

So You (Think You) Want a New Design Firm...

January 22, 2008
John Gleason, former associate director of business partnerships for P&G's global design arm, offers three points for consideration before you walk away from your existing design firm.

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10th Annual Packaging That Sells Conference, Chicago, October 2012

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/6/13 2:00 pm EST

Packaging Matters: Studying the Satisfaction Gap in Consumer Packaging

On-Demand Consumers often choose products based on packaging, but how satisfied are they once they try to carry, store, open, use or dispose of the product package?

THE MAGAZINE

Brand Packaging Magazine

brand packaging june 2013 magazine cover

May/June 2013

The May/June 2013 issue examines sustainabiltity and its place in brand packaging. You can also read the issue at the Digital Editions.


Take a look at Consumer Insight, our monthly infographic focus on current data and demographic facts happening in the groups you and your customer’s brands are reaching. This month examines region's influence on consumers' purchases. .

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THE BRAND PACKAGING STORE

2012 design gallery book BP
BRANDPACKAGING Design Gallery Volume 10

A design annual unlike any other, Design Gallery Volume 10 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story.

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