John Gleason

John M. Gleason is founder and president of A Better View Strategic Consulting, LLC. John is a former P&G executive of 20+ years, where he most recently managed all of P&G's external design and innovation relationships, globally, connecting with almost 400 design firms. His commercial and operational experiences offer a unique perspective for clients and design firms who want to elevate their position in their respective markets. Contact John at or 513.479.1652.


So You (Think You) Want a New Design Firm...

John Gleason, former associate director of business partnerships for P&G's global design arm, offers three points for consideration before you walk away from your existing design firm.

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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/24/15 2:00 pm EST

Packaging Matters™ — Packaging Satisfaction: Why it’s on the Rise, and How to Continue the Momentum

Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.

Brand Packaging Magazine

design gallery 2014

December 2014

The December 2014 issue is our annual Design Gallery. View the gallery here or you can also read the issue at the Digital Editions.

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BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

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