John Gleason

John M. Gleason is founder and president of A Better View Strategic Consulting, LLC. John is a former P&G executive of 20+ years, where he most recently managed all of P&G's external design and innovation relationships, globally, connecting with almost 400 design firms. His commercial and operational experiences offer a unique perspective for clients and design firms who want to elevate their position in their respective markets. Contact John at or 513.479.1652.


So You (Think You) Want a New Design Firm...

By John Gleason
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John Gleason, former associate director of business partnerships for P&G's global design arm, offers three points for consideration before you walk away from your existing design firm.

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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

bp august 2014

August 2014

 The August 2014 issue features the latest on Private Label Packaging.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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