Articles by Scott Young

Making the Case for Packaging Investment

Demonstrating the Power of Design

As marketers, designers and engineers, we all face a common challenge: How do we persuade senior management to invest in packaging?


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Improving the Pack-Screening Process

Implementing these tips can help brands get the most from research.

 How to avoid common missteps and identify the strongest new packaging structures and graphics. 


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National vs. Retail Brands: Winning the Battle at the Shelf

As retailers move from knockoff designs to knockout branding, national labels work to keep up.

Over the past decade, private labels have travelled the long road from neglected stepchildren to central components of many retailers’ business strategies.


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Getting the On-Pack Message Right

Effective on-pack messaging is key to ensuring that new packaging features and graphics make a difference.

At Perception Research Services (PRS), we are fortunate to assess hundreds of new packaging systems each year, for both new products and restages of existing brands.


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Winning at Retail

How to Make Packaging & Point-of-Sale Work Together

Each year, Perception Research Services (PRS) pretests several hundred new packaging systems prior to their introduction in the market.
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Five principles for packaging new products

For established brands, many shoppers come to the shelf looking for the product-and the primary role of the packaging is to ensure recognition that it is indeed the brand and product people know and trust. But new product packaging, faces a different (and far more demanding) set of challenges.

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Designing for the Shopper

Six principles to drive effective packaging.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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