Articles by Scott Young

Improving the Pack-Screening Process

Implementing these tips can help brands get the most from research.
November 5, 2013

 How to avoid common missteps and identify the strongest new packaging structures and graphics. 


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National vs. Retail Brands: Winning the Battle at the Shelf

As retailers move from knockoff designs to knockout branding, national labels work to keep up.
August 1, 2013

Over the past decade, private labels have travelled the long road from neglected stepchildren to central components of many retailers’ business strategies.


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Getting the On-Pack Message Right

Effective on-pack messaging is key to ensuring that new packaging features and graphics make a difference.
July 1, 2013

At Perception Research Services (PRS), we are fortunate to assess hundreds of new packaging systems each year, for both new products and restages of existing brands.


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Winning at Retail

How to Make Packaging & Point-of-Sale Work Together

July 25, 2012
Each year, Perception Research Services (PRS) pretests several hundred new packaging systems prior to their introduction in the market.
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Five principles for packaging new products

November 10, 2008
For established brands, many shoppers come to the shelf looking for the product-and the primary role of the packaging is to ensure recognition that it is indeed the brand and product people know and trust. But new product packaging, faces a different (and far more demanding) set of challenges.

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Designing for the Shopper

April 23, 2008
Six principles to drive effective packaging.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

THE MAGAZINE

Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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