The world’s attention seems to focus on Cannes in the South of France
each spring, at film festival time. But the phenomenal buzz of the
renowned International Film Festival is not confined to the latest
movies and its stars. The stars of the global creative industry also
gather here as the city plays host to the annual Cannes Lions
International Advertising Festival.
Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.