Articles by Ted Mininni

Winning the Brand Wars through Visual Assets

Cue emotions from consumers with your brand's visual assets.


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The Importance of Packaging's Front Panel with Kids

Use packaging's front panel to make an emotional connection with "kidsumers."

Recent marketing research has revealed that Millennials aren’t especially brand conscious or brand loyal. But that might be a bit misleading, since kids have always been skeptical about consumer product marketing, especially hard-sell tactics.


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Can Simple Package Design Be Too Simplistic?

Brands, beware: Simple packaging is great, but success depends on the elements present.

A prominent trend has been to contemporize packaging by making it simple. Clutter isn’t desirable, but in the haste to keep it clean, is packaging being oversimplified?


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No Ad Budget? No Problem

Who needs advertising when your package design can do the selling?
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Cutting Wrap Rage Out of Toy Packaging

Less is more when it comes to packaging.” Doesn’t sound reassuring to package design professionals, does it?
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/24/15 2:00 pm EST

Packaging Matters™ — Packaging Satisfaction: Why it’s on the Rise, and How to Continue the Momentum

Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.

Brand Packaging Magazine

design gallery 2014

December 2014

The December 2014 issue is our annual Design Gallery. View the gallery here or you can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

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