Mike Taylor is Interbrand’s executive director of strategy and research, where he leads a team of business specialists. Mike has more than 25 years of experience in strategy and branding on a wide range of CPG businesses, from beauty care to hardware. He leads a consumer-centric, business-grounded approach to winning brands for top CPG companies and leading retailers. Reach him at Mike.email@example.com.
Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.