Mike Taylor

Mike Taylor is Interbrand’s executive director of strategy and research, where he leads a team of business specialists. Mike has more than 25 years of experience in strategy and branding on a wide range of CPG businesses, from beauty care to hardware. He leads a consumer-centric, business-grounded approach to winning brands for top CPG companies and leading retailers. Reach him at Mike.taylor@interbrand.com.

ARTICLES

Product Packaging as Story Teller

May 23, 2012
There is something special in the physical act of reading a book that digital media can’t quite replicate.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brandpackaging cover story

July 2014

 The July 2014 issue features the latest on eye-tracking.  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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