Simon Preece

Simon Preece is the director of Client Services at Elmwood Design. He joined Elmwood in 1992 after five years of product and strategic marketing at retailer ASDA. As a shareholder, Simon has managed and developed many of Elmwood’s largest CPG, corporate and retail clients including Kimberly-Clark, Arla Foods, McCain and ASDA. Notably, he directed development of The FA’s corporate identity including brand development and identity strategies for the England team and FA Cup. Simon can be reached at or by telephone at +44(0)1943 883210.


The Art of Instinct

By Simon Preece
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How sensory triggers can help brands make a quick emotional connection with consumers.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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