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Simon Preece is the director of Client Services at Elmwood Design. He joined Elmwood in 1992 after five years of product and strategic marketing at retailer ASDA. As a shareholder, Simon has managed and developed many of Elmwood’s largest CPG, corporate and retail clients including Kimberly-Clark, Arla Foods, McCain and ASDA. Notably, he directed development of The FA’s corporate identity including brand development and identity strategies for the England team and FA Cup. Simon can be reached at simon.preece@elmwood.com or by telephone at +44(0)1943 883210.
BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.
On-Demand Consumers often choose products based on packaging, but how satisfied are they once they try to carry, store, open, use or dispose of the product package?
The May/June 2013 issue examines sustainabiltity and its place in brand packaging. You can also read the issue at the Digital Editions.
Take a look at Consumer Insight, our monthly infographic focus on current data and demographic facts happening in the groups you and your customer’s brands are reaching. This month examines region's influence on consumers' purchases. .
A design annual unlike any other, Design Gallery Volume 10 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story.
