Simon Preece

Simon Preece is the director of Client Services at Elmwood Design. He joined Elmwood in 1992 after five years of product and strategic marketing at retailer ASDA. As a shareholder, Simon has managed and developed many of Elmwood’s largest CPG, corporate and retail clients including Kimberly-Clark, Arla Foods, McCain and ASDA. Notably, he directed development of The FA’s corporate identity including brand development and identity strategies for the England team and FA Cup. Simon can be reached at simon.preece@elmwood.com or by telephone at +44(0)1943 883210.

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The Art of Instinct

July 25, 2012
How sensory triggers can help brands make a quick emotional connection with consumers.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

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Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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