Simon Preece is the director of Client Services at Elmwood Design. He joined Elmwood in 1992 after five years of product and strategic marketing at retailer ASDA. As a shareholder, Simon has managed and developed many of Elmwood’s largest CPG, corporate and retail clients including Kimberly-Clark, Arla Foods, McCain and ASDA. Notably, he directed development of The FA’s corporate identity including brand development and identity strategies for the England team and FA Cup. Simon can be reached at email@example.com or by telephone at +44(0)1943 883210.
Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.