Jeff Wooster joined Dow in 1988, and has worked in Polyolefins Product Research and Plastics Technical Service & Development, where he has held technical responsibility for many of Dow's key polyethylene customers. He is passionate about sustainability and serves as the lead Dow representative on Wal-Mart’s Packaging Sustainable Value Network, the American Chemistry Council’s Plastics Division Packaging Team, and the Flexible Packaging Association’s Sustainability Task Force. He is a member of the Board of Directors of AMERIPEN and serves on the Executive Committee of the Sustainable Packaging Coalition.
Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.