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We’ve centered our 2013 Packaging That Sells conference on the inquiry, and if you flip back to the cover, you’ll notice the tag line has changed to it as well.
Method's products are never tested on animals.
Wrap rage is lessened when a brand lets you get at the product without knives, scissors or can openers.
The concept of a fast-food chain hosting a car show makes sense.
The text on Dr. Bronner's Magic Soaps tells the brand's story.
The beverage's packaging uses bold graphics and a twist-cap feature.
You know what they say: Your walk talks and your talk talks, but your walk talks louder than your talk talks.
You may have heard me mention before: I’m a Jeep fan. Well, let me restate that. I’m a real Jeep fan.
We’ve done it again: We’ve updated brandpackaging.com.
Brian Richard, director, consumer and customer insights, MWV, and Steve Kazanjian, director, global creative, MWV, point out a current mindset on packaging and the danger with that way of thought.
BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.
On-Demand Consumers often choose products based on packaging, but how satisfied are they once they try to carry, store, open, use or dispose of the product package?
The May/June 2013 issue examines sustainabiltity and its place in brand packaging. You can also read the issue at the Digital Editions.
Take a look at Consumer Insight, our monthly infographic focus on current data and demographic facts happening in the groups you and your customer’s brands are reaching. This month examines region's influence on consumers' purchases. .
A design annual unlike any other, Design Gallery Volume 10 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story.
