Is your company out to trick or deceive consumers?
It was another great year at Packaging That Sells.
Impact consumers at shelf by putting some passion into your branding and package design.
Prior packaging blended in with other brands' bottles in store, crippling sales.
Retail brands have made progress, but some still need to make the brand-consumer connection.
The brand's original pack was at odds with its ripened positioning.
Consider these steps to make product launches a success.
Get your identity and pack to flourish from the start.
Curious how the Design Gallery process works? We'll tell you.
The new package design positions the brand as experts while helping customers.
BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.
The October/November 2014 issue features the latest on Creating Desire with your packaging. You can also read the issue at the Digital Editions.
Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.
DESIGN GALLERY 2012