Articles by Laura Zielinski

Using a Multisensory Approach to Packaging

March 7, 2014

BRANDPACKAGING meets up with specialist Jill Ahern to discuss multisensory use.


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Masterpiece Packaging for Chemex

March 5, 2014

Chemex's coffeemakers are considered works of art. Now, the packaging follows suit.


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The Elephant in the Parking Lot

Gimmicks and copycatting won't get consumers to like your brand.
March 3, 2014

Gimmicks and copycatting won't get consumers to like your brand.


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Packaging That Sells 2013 Recap

We break down the show that causes your brand and career to appreciate in value.
February 7, 2014

 We break down the show that causes your brand and career to appreciate in value. 


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Please Prepare for a Fresh Mindset

Looking at the everyday with a new perspective can create a brand breakthrough.
February 7, 2014

 Looking at the everday with a new perspective can create a brand breakthrough. 


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Party Armor: Now a Sophisticated Defense

Party Armor updates its packaging to a professional level.
February 4, 2014

 Party Armor updates its packaging to a professional level. 


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Packaging That Sells 2014 Call for Speakers

What, where, when and how to submit an abstract to speak at PTS.
January 7, 2014

Your great ideas for Packaging That Sells presentations are now being accepted until March 3rd.


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Fool Me Twice

Consumers enjoy buying luxury items, and emotion keeps them from feeling conned.
November 1, 2013

Consumers enjoy buying luxury items, and emotion keeps them from feeling conned.


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Packaging That Sells 2013: A Breakdown

A quick summary on why we all enjoy the brand packaging conference so much.
October 29, 2013

We're already looking forward to next year's show.


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Know Thyself

Design is about creating a solution, albeit an aesthetically pleasing one.
September 4, 2013

When I was a fresh and foolish first-year art student, I though design was so subjective. How could I possibly please my teachers and get good critiques from classmates when we all had different styles?


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Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

THE MAGAZINE

Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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