Articles by Laura Zielinski

Do Good With Your Brand

Is your company out to trick or deceive consumers?


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Packaging That Sells 2014: A Breakdown

Here's what attending the 2014 conference looked like.

It was another great year at Packaging That Sells.


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Design Packaging with Depth

Impact consumers at shelf by putting some passion into your branding and package design.


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Cutex Packaging Removes Confusion at Shelf

Prior packaging blended in with other brands' bottles in store, crippling sales.


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The Distance Private Labels Have to Go

Retail brands have made progress, but some still need to make the brand-consumer connection.


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Nut Packaging Gets New Design and Structure

The brand's original pack was at odds with its ripened positioning.


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Launch Support

Consider these steps to make product launches a success.


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Create a Great Brand Launch

Get your identity and pack to flourish from the start.


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Sign, Seal and Deliver Your Design Gallery Submissions

Curious how the Design Gallery process works? We'll tell you.


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Stone-Care Products Get Redesigned Labels

The new package design positions the brand as experts while helping customers.


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/24/15 2:00 pm EST

Packaging Matters™ — Packaging Satisfaction: Why it’s on the Rise, and How to Continue the Momentum

Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.

Brand Packaging Magazine

design gallery 2014

December 2014

The December 2014 issue is our annual Design Gallery. View the gallery here or you can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

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