Articles by Laura Zielinski

Packaging That Sells 2014: A Breakdown

Here's what attending the 2014 conference looked like.

It was another great year at Packaging That Sells.


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Design Packaging with Depth

Impact consumers at shelf by putting some passion into your branding and package design.


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Cutex Packaging Removes Confusion at Shelf

Prior packaging blended in with other brands' bottles in store, crippling sales.


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The Distance Private Labels Have to Go

Retail brands have made progress, but some still need to make the brand-consumer connection.


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Nut Packaging Gets New Design and Structure

The brand's original pack was at odds with its ripened positioning.


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Launch Support

Consider these steps to make product launches a success.


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Create a Great Brand Launch

Get your identity and pack to flourish from the start.


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Sign, Seal and Deliver Your Design Gallery Submissions

Curious how the Design Gallery process works? We'll tell you.


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Stone-Care Products Get Redesigned Labels

The new package design positions the brand as experts while helping customers.


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Brand Innovators 2014

We award the people influencing branding and packaging today.

Every year, BRANDPACKAGING awards several creative thinkers and doers in the packaging and branding industry with the title of Brand Innovator.


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

11/18/14 2:00 pm EST

Perfecting Package Design with Digital Solutions

Brands know that good package design plays a significant role in the commercial success of a product. After all, customer will experience the packaging before they experience the product within. Have you explored all the possibilities when designing a new package, or do time restraints and other limitations get in the way from delivering perfection? Advances in digital printing and finishing technologies now allow brands to explore even wider ranges of design possibilities within their ever shrinking timelines.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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