- THE MAGAZINE
- CONSUMER INSIGHT
- PRODUCT PACKAGING
- DESIGN GALLERY
Articles by Laura Zielinski
BRANDPACKAGING meets up with specialist Jill Ahern to discuss multisensory use.
Chemex's coffeemakers are considered works of art. Now, the packaging follows suit.
Gimmicks and copycatting won't get consumers to like your brand.
We break down the show that causes your brand and career to appreciate in value.
Looking at the everday with a new perspective can create a brand breakthrough.
Party Armor updates its packaging to a professional level.
Your great ideas for Packaging That Sells presentations are now being accepted until March 3rd.
Consumers enjoy buying luxury items, and emotion keeps them from feeling conned.
We're already looking forward to next year's show.
When I was a fresh and foolish first-year art student, I though design was so subjective. How could I possibly please my teachers and get good critiques from classmates when we all had different styles?