Articles by Laura Zielinski

Brand Innovators 2014

We award the people influencing branding and packaging today.

Every year, BRANDPACKAGING awards several creative thinkers and doers in the packaging and branding industry with the title of Brand Innovator.


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Congratulations to 2014's Brand Innovators

Taking the path of least resistance is always tempting, isn’t it? It’s time-tested to work and most likely safe. It probably won’t get you fired; in fact, it might not even be wrong — but it definitely won’t get your brand noticed by consumers.


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Using a Multisensory Approach to Packaging

BRANDPACKAGING meets up with specialist Jill Ahern to discuss multisensory use.


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Masterpiece Packaging for Chemex

Chemex's coffeemakers are considered works of art. Now, the packaging follows suit.


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The Elephant in the Parking Lot

Gimmicks and copycatting won't get consumers to like your brand.

Gimmicks and copycatting won't get consumers to like your brand.


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Packaging That Sells 2013 Recap

We break down the show that causes your brand and career to appreciate in value.

 We break down the show that causes your brand and career to appreciate in value. 


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Please Prepare for a Fresh Mindset

Looking at the everyday with a new perspective can create a brand breakthrough.

 Looking at the everday with a new perspective can create a brand breakthrough. 


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Party Armor: Now a Sophisticated Defense

Party Armor updates its packaging to a professional level.

 Party Armor updates its packaging to a professional level. 


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Packaging That Sells 2014 Call for Speakers

What, where, when and how to submit an abstract to speak at PTS.

Your great ideas for Packaging That Sells presentations are now being accepted until March 3rd.


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Fool Me Twice

Consumers enjoy buying luxury items, and emotion keeps them from feeling conned.

Consumers enjoy buying luxury items, and emotion keeps them from feeling conned.


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/24/15 2:00 pm EST

Packaging Matters™ — Packaging Satisfaction: Why it’s on the Rise, and How to Continue the Momentum

Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.

Brand Packaging Magazine

design gallery 2014

December 2014

The December 2014 issue is our annual Design Gallery. View the gallery here or you can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

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