Articles by Laura Zielinski

Using a Multisensory Approach to Packaging

By Laura Zielinski
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BRANDPACKAGING meets up with specialist Jill Ahern to discuss multisensory use.


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Masterpiece Packaging for Chemex

By Laura Zielinski
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Chemex's coffeemakers are considered works of art. Now, the packaging follows suit.


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The Elephant in the Parking Lot

Gimmicks and copycatting won't get consumers to like your brand.
By Laura Zielinski
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Gimmicks and copycatting won't get consumers to like your brand.


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Packaging That Sells 2013 Recap

We break down the show that causes your brand and career to appreciate in value.
By Laura Zielinski
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 We break down the show that causes your brand and career to appreciate in value. 


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Please Prepare for a Fresh Mindset

Looking at the everyday with a new perspective can create a brand breakthrough.
By Laura Zielinski
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 Looking at the everday with a new perspective can create a brand breakthrough. 


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Party Armor: Now a Sophisticated Defense

Party Armor updates its packaging to a professional level.
By Laura Zielinski
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 Party Armor updates its packaging to a professional level. 


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Packaging That Sells 2014 Call for Speakers

What, where, when and how to submit an abstract to speak at PTS.
By Laura Zielinski
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Your great ideas for Packaging That Sells presentations are now being accepted until March 3rd.


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Fool Me Twice

Consumers enjoy buying luxury items, and emotion keeps them from feeling conned.
By Laura Zielinski
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Consumers enjoy buying luxury items, and emotion keeps them from feeling conned.


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Packaging That Sells 2013: A Breakdown

A quick summary on why we all enjoy the brand packaging conference so much.
By Laura Zielinski
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We're already looking forward to next year's show.


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Know Thyself

Design is about creating a solution, albeit an aesthetically pleasing one.
By Laura Zielinski
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When I was a fresh and foolish first-year art student, I though design was so subjective. How could I possibly please my teachers and get good critiques from classmates when we all had different styles?


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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