Articles by Laura Zielinski

Nope In A Jar

A package copying skincare brand philosophy's design demonstrates the opposition brands face from knockoffs.
By Laura Zielinski
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A few months back, I was scrolling through my feeds in Google Reader. As I rapidly swiped the trackpad, a product review caught my attention and gave me pause.


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Direct Connection

Brands do best when their packages tell the brand's story, allowing them to emotionally connect with consumers.
By Laura Zielinski
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As I was putting together this month’s issue, I knew most, if not all, of the articles would focus on the topic of branding — we do enjoy a habit of hosting a rogue, but useful, piece here and there.


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Tips on Entering the 2013 Design Gallery

Want to be the top package? Read on to see what we are looking to award in a package.
By Laura Zielinski
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Submissions are open now through August 31.


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Is there an echo in here?

We keep talking about it: What does your package say about your brand?
By Laura Zielinski
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We’ve centered our 2013 Packaging That Sells conference on the inquiry, and if you flip back to the cover, you’ll notice the tag line has changed to it as well.


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Your Package is Speaking

By Laura Zielinski
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You know what they say: Your walk talks and your talk talks, but your walk talks louder than your talk talks.


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Welcome to BRANDPACKAGING's Musings Blog

By Laura Zielinski
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We’ve done it again: We’ve updated brandpackaging.com.


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If the Consumer Isn't Happy with Packaging, Nobody's Happy

People are generally satisfied with packaging -- until they decide to buy.
By Laura Zielinski
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Brian Richard, director, consumer and customer insights, MWV, and Steve Kazanjian, director, global creative, MWV, point out a current mindset on packaging and the danger with that way of thought.


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Sustainability: The Great Divider

The topic is divisive, but green can have great benefits.
By Laura Zielinski
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Is there a more divisive topic in the packaging industry than sustainability? You love it, like it or hate it.


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Learning to Launch a Brand or Product by Example

Get your launch right by learning from already established brands.
By Laura Zielinski
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Brands just starting out need examples on how to handle product launches and lines.


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Case in Point: Tweezerman's Sharp New Look

The brand uses an image upgrade to refresh its Studio Collection.
By Laura Zielinski
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Found in the medicine cabinets of many homes, Tweezerman tweezers are known as much for their ability to grasp the smallest of splinters or hairs as they are the brand’s famous lifetime sharpening guarantee.


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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