Articles by Laura Zielinski

Packaging That Sells 2013: A Breakdown

A quick summary on why we all enjoy the brand packaging conference so much.

We're already looking forward to next year's show.


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Know Thyself

Design is about creating a solution, albeit an aesthetically pleasing one.

When I was a fresh and foolish first-year art student, I though design was so subjective. How could I possibly please my teachers and get good critiques from classmates when we all had different styles?


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Nope In A Jar

A package copying skincare brand philosophy's design demonstrates the opposition brands face from knockoffs.

A few months back, I was scrolling through my feeds in Google Reader. As I rapidly swiped the trackpad, a product review caught my attention and gave me pause.


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Direct Connection

Brands do best when their packages tell the brand's story, allowing them to emotionally connect with consumers.

As I was putting together this month’s issue, I knew most, if not all, of the articles would focus on the topic of branding — we do enjoy a habit of hosting a rogue, but useful, piece here and there.


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Tips on Entering the 2013 Design Gallery

Want to be the top package? Read on to see what we are looking to award in a package.

Submissions are open now through August 31.


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Is there an echo in here?

We keep talking about it: What does your package say about your brand?

We’ve centered our 2013 Packaging That Sells conference on the inquiry, and if you flip back to the cover, you’ll notice the tag line has changed to it as well.


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Your Package is Speaking

You know what they say: Your walk talks and your talk talks, but your walk talks louder than your talk talks.


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Welcome to BRANDPACKAGING's Musings Blog

We’ve done it again: We’ve updated brandpackaging.com.


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If the Consumer Isn't Happy with Packaging, Nobody's Happy

People are generally satisfied with packaging -- until they decide to buy.

Brian Richard, director, consumer and customer insights, MWV, and Steve Kazanjian, director, global creative, MWV, point out a current mindset on packaging and the danger with that way of thought.


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Sustainability: The Great Divider

The topic is divisive, but green can have great benefits.

Is there a more divisive topic in the packaging industry than sustainability? You love it, like it or hate it.


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging november 2014

Oct/Nov 2014

 The October/November 2014 issue features the latest on Creating Desire with your packaging.  You can also read the issue at the Digital Editions.

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BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

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