Articles by Laura Zielinski

Nothing But The Truth

Be honest when packaging and branding a product.
By Laura Zielinski
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Consumers have expectations to be met when trying a product. One of the best ways to meet them is by being honest with your audience through the product’s packaging and branding.


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Finding the Connection Between Brands and Consumers

Using NFC technology brands can better engage and understand their consumers.
By Laura Zielinski
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One of the trickiest parts of our jobs is connecting with consumers. We aren’t always sure of what they want, so we frantically throw something at them and cross our fingers for the best.


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Duck, Duck, Swan

By Laura Zielinski
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I’m a sucker for a good makeover story. Doesn’t matter what’s being done up — houses, packaging, people — any category delights my heart.


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Pouches Make Plum Packaging for Baby Food Brand

By Laura Zielinski
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Easy, squeeze-y Plum pouches get good food to kids fast.
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BRANDPACKAGING's Packaging That Sells Conference Recap

Products, stories and more from Packaging That Sells 2012
By Laura Zielinski
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BRANDPACKAGING had the privilege of hosting its 10th annual conference, Oct. 1-3, in Chicago. As it was my first PTS, I went into it not quite sure what to expect. By Tuesday, I didn’t want to go home.
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Lapping Up Luxury

By Laura Zielinski
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What’s your idea of luxury? Diamond rings, fine cars and stays in Swiss chalets?
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I’ll Have What He’s Having

By Laura Zielinski
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Two guys walk into a bar. One orders a water, the other orders a shot of Vaska.  


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Good Enough to Eat

By Laura Zielinski
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As brand professionals, we spend our days examining good-looking packaging. 


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Fan Club

By Laura Zielinski
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One bold brand caters to its customers with powerful design.
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Ironing Out The Kinks

By Laura Zielinski
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Consumers were at the heart of the packaging redesign for the Feosol brand of iron supplements.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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