Articles by Laura Zielinski

Learning to Launch a Brand or Product by Example

Get your launch right by learning from already established brands.

Brands just starting out need examples on how to handle product launches and lines.


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Case in Point: Tweezerman's Sharp New Look

The brand uses an image upgrade to refresh its Studio Collection.

Found in the medicine cabinets of many homes, Tweezerman tweezers are known as much for their ability to grasp the smallest of splinters or hairs as they are the brand’s famous lifetime sharpening guarantee.


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Nothing But The Truth

Be honest when packaging and branding a product.

Consumers have expectations to be met when trying a product. One of the best ways to meet them is by being honest with your audience through the product’s packaging and branding.


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Finding the Connection Between Brands and Consumers

Using NFC technology brands can better engage and understand their consumers.

One of the trickiest parts of our jobs is connecting with consumers. We aren’t always sure of what they want, so we frantically throw something at them and cross our fingers for the best.


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Duck, Duck, Swan

I’m a sucker for a good makeover story. Doesn’t matter what’s being done up — houses, packaging, people — any category delights my heart.


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Pouches Make Plum Packaging for Baby Food Brand

Easy, squeeze-y Plum pouches get good food to kids fast.
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BRANDPACKAGING's Packaging That Sells Conference Recap

Products, stories and more from Packaging That Sells 2012
BRANDPACKAGING had the privilege of hosting its 10th annual conference, Oct. 1-3, in Chicago. As it was my first PTS, I went into it not quite sure what to expect. By Tuesday, I didn’t want to go home.
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Lapping Up Luxury

What’s your idea of luxury? Diamond rings, fine cars and stays in Swiss chalets?
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I’ll Have What He’s Having

Two guys walk into a bar. One orders a water, the other orders a shot of Vaska.  


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Good Enough to Eat

As brand professionals, we spend our days examining good-looking packaging. 


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging november 2014

Oct/Nov 2014

 The October/November 2014 issue features the latest on Creating Desire with your packaging.  You can also read the issue at the Digital Editions.

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BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

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