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John Parham is president and director of branding at Parham Santana (www.parhamsantana.com), The Brand Extension Agency. He has spent the past 25 years developing big picture strategies for his clients' branding, licensing and seasonal programs. He also contributes to Parham Santana’s Extendonomics blog (http://parhamsantana.com/category/brand-extension-blog), which covers the latest brand extension news, trends and best practices.
Parham Santana (www.parhamsantana.com) is The Brand Extension Agency. In-store, online, across marketing platforms, we help brands ignite new product categories. Win retail distribution. Renew presence and performance. Power up the brand. Our clients are leading brand owners and retailers in every channel of distribution, including Food Network, Better Homes and Gardens, American Girl, Walmart, Target and Toys ‘R’ Us. We have guided more than 100 brand extensions with total retail value in the multi-billion dollars.
BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.
On-Demand Consumers often choose products based on packaging, but how satisfied are they once they try to carry, store, open, use or dispose of the product package?
The April 2013 issue examines sustainabiltity and its place in brand packaging. You can also read the issue at the Digital Editions.
Take a look at Consumer Insight, our monthly infographic focus on current data and demographic facts happening in the groups you and your customer’s brands are reaching. This month examines personal care and health and beauty aids.
A design annual unlike any other, Design Gallery Volume 10 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story.
