John Parham


John Parham is president and director of branding at Parham Santana (, The Brand Extension Agency. He has spent the past 25 years developing big picture strategies for his clients' branding, licensing and seasonal programs. He also contributes to Parham Santana’s Extendonomics blog (, which covers the latest brand extension news, trends and best practices.

Parham Santana ( is The Brand Extension Agency. In-store, online, across marketing platforms, we help brands ignite new product categories. Win retail distribution. Renew presence and performance. Power up the brand. Our clients are leading brand owners and retailers in every channel of distribution, including Food Network, Better Homes and Gardens, American Girl, Walmart, Target and Toys ‘R’ Us. We have guided more than 100 brand extensions with total retail value in the multi-billion dollars.


The Two Secrets of Brand Extension Success

How fit and leverage can help you EXCEL where others fail.
When they win over consumers, brand extensions offer big rewards: more revenue, more distribution and better name recognition.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging november 2014

Oct/Nov 2014

 The October/November 2014 issue features the latest on Creating Desire with your packaging.  You can also read the issue at the Digital Editions.

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BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

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