Shannon Payne is vice president of sales for World Wide Packaging LLC, which provides the cosmetics and skin care industries with a complete range of packaging components, custom and stock molding, and turn-key operations. WWP also specializes in custom-engineered solutions for a variety of unique product applications. The company’s product line includes tube packaging options, jars, compacts and lotion bottles. World Wide Packaging provides everything from plastic mass-market containers to sophisticated metal cases for lipstick, lip gloss, mascara and eyeliner.
Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.