Stergios Bititsios

Stergios Bititsios heads up packaging and design research at MMR Research Worldwide (MMR), a leading research partner for food, drink, and household and personal care companies. Bititsios has devoted his academic and professional career to studying and practicing the in-depth analysis of the consumer-pack interface from a multidisciplinary perspective; bringing together insights from design, engineering, psychology, market research and sensory science. In a previous role at the Faraday Packaging Partnership, a specialist packaging innovation consultancy, he set up and ran the consumer and design division. He may be reached at


Branding by the Subconscious: Why Market-Driven NPD Isn’t Enough

Ignoring the role of the subconscious in branding comes at a cost companies can’t afford.
By Stergios Bititsios
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The level of choice consumers face in stores today is unprecedented, compared to the options available just three or four decades ago.

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Time to Make a Change with Sustainability?

Sustainability: It's not just about the environment. It's also about longevity.
By Stergios Bititsios

Sustainability is a notion that spans the entire packaging life cycle.

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Package Design Missing the Mark?

By Stergios Bititsios
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A well-designed package is worthless if it doesn’t reach the right consumers.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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