Stergios Bititsios

Stergios Bititsios heads up packaging and design research at MMR Research Worldwide (MMR), a leading research partner for food, drink, and household and personal care companies. Bititsios has devoted his academic and professional career to studying and practicing the in-depth analysis of the consumer-pack interface from a multidisciplinary perspective; bringing together insights from design, engineering, psychology, market research and sensory science. In a previous role at the Faraday Packaging Partnership, a specialist packaging innovation consultancy, he set up and ran the consumer and design division. He may be reached at s.bititsios@mmr-researchgroup.com.

ARTICLES

Branding by the Subconscious: Why Market-Driven NPD Isn’t Enough

Ignoring the role of the subconscious in branding comes at a cost companies can’t afford.

The level of choice consumers face in stores today is unprecedented, compared to the options available just three or four decades ago.


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Time to Make a Change with Sustainability?

Sustainability: It's not just about the environment. It's also about longevity.

Sustainability is a notion that spans the entire packaging life cycle.


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Package Design Missing the Mark?

A well-designed package is worthless if it doesn’t reach the right consumers.
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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/24/15 2:00 pm EST

Packaging Matters™ — Packaging Satisfaction: Why it’s on the Rise, and How to Continue the Momentum

Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.

Brand Packaging Magazine

design gallery 2014

December 2014

The December 2014 issue is our annual Design Gallery. View the gallery here or you can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

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