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Stergios Bititsios heads up packaging and design research at MMR Research Worldwide (MMR), a leading research partner for food, drink, and household and personal care companies. Bititsios has devoted his academic and professional career to studying and practicing the in-depth analysis of the consumer-pack interface from a multidisciplinary perspective; bringing together insights from design, engineering, psychology, market research and sensory science. In a previous role at the Faraday Packaging Partnership, a specialist packaging innovation consultancy, he set up and ran the consumer and design division. He may be reached at s.bititsios@mmr-researchgroup.com.
Sustainability is a notion that spans the entire packaging life cycle.
BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.
On-Demand Consumers often choose products based on packaging, but how satisfied are they once they try to carry, store, open, use or dispose of the product package?
The April 2013 issue examines sustainabiltity and its place in brand packaging. You can also read the issue at the Digital Editions.
Take a look at Consumer Insight, our monthly infographic focus on current data and demographic facts happening in the groups you and your customer’s brands are reaching. This month examines personal care and health and beauty aids.
A design annual unlike any other, Design Gallery Volume 10 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story.
