Cynthia Sterling is principal and creative director, Sterling Creativeworks (www.sterlingcreativeworks.com). Sterling Creativeworks is a strategic branding and packaging design firm specializing in wine, spirits and beer. They partner with marketing professionals to build brands that catch consumers’ eyes and capture their hearts.
Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.