Cynthia Sterling

Cynthia Sterling is principal and creative director, Sterling Creativeworks (www.sterlingcreativeworks.com). Sterling Creativeworks is a strategic branding and packaging design firm specializing in wine, spirits and beer. They partner with marketing professionals to build brands that catch consumers’ eyes and capture their hearts.

ARTICLES

The Secret Behind Luxury Packaging

Intellectual facts simply provide justification for the driver of decisions: emotion

Intellectual facts simply provide justification for the driver of decisions: emotion. 


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A Good Read: Turn Brands into Best Sellers

Using stories creates brands with depth and longevity.

Our areas of specialty — luxury food and beverage — have seen an explosion of new brand introductions in recent years.


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Ace The Product Naming Game

Great product names propel brands to the top. How to get one for your packaging.

A great name can propel a brand to the top of its category.


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/24/15 2:00 pm EST

Packaging Matters™ — Packaging Satisfaction: Why it’s on the Rise, and How to Continue the Momentum

Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.

Brand Packaging Magazine

design gallery 2014

December 2014

The December 2014 issue is our annual Design Gallery. View the gallery here or you can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

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