Cynthia Sterling

Cynthia Sterling is principal and creative director, Sterling Creativeworks ( Sterling Creativeworks is a strategic branding and packaging design firm specializing in wine, spirits and beer. They partner with marketing professionals to build brands that catch consumers’ eyes and capture their hearts.


The Secret Behind Luxury Packaging

Intellectual facts simply provide justification for the driver of decisions: emotion
By Cynthia Sterling
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Intellectual facts simply provide justification for the driver of decisions: emotion. 

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A Good Read: Turn Brands into Best Sellers

Using stories creates brands with depth and longevity.
By Cynthia Sterling
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Our areas of specialty — luxury food and beverage — have seen an explosion of new brand introductions in recent years.

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Ace The Product Naming Game

Great product names propel brands to the top. How to get one for your packaging.
By Cynthia Sterling
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A great name can propel a brand to the top of its category.

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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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