Nancy Brown

Nancy Brown, managing partner, is a founding partner of CBX and responsible for the overall direction and management of creative, account, production and business development teams. She provides big-picture insight to client projects and ensures that the team is meeting and exceeding project objectives. Brown has spent over 20 years working in consumer branding with clients including Best Buy, McCormick, Hanesbrands, ConAgra and General Mills. Before starting CBX, Nancy was managing director at FutureBrand and The Coleman Group, providing creative oversight to a variety of clients. Prior to her arrival in the agency world, Nancy
spent over 10 years in design management on the corporate side.

ARTICLES

How to: Contemporize a Classic Brand

By Nancy Brown
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Long-standing brands can remain consumer favorites by following these fundamental strategies.


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Elevating Everyday Products to Extraordinary Indulgences

Even seemingly commonplace products feel premium with the right narrative.
By Nancy Brown
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Even seemingly commonplace products feel premium with the right narrative.


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Getting to the Root of 2013 Claim Trends

Brands are using packaging claims for education, not just attention.
By Nancy Brown
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Michael Pollan is at it again. His new book, “Cooked,” is guaranteed to be a runaway hit, largely because Pollan has become the high priest of ethical eating ever since he published “The Omnivore’s Dilemma” in 2006.


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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