- THE MAGAZINE
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Articles by Nancy Brown
Long-standing brands can remain consumer favorites by following these fundamental strategies.
Even seemingly commonplace products feel premium with the right narrative.
Michael Pollan is at it again. His new book, “Cooked,” is guaranteed to be a runaway hit, largely because Pollan has become the high priest of ethical eating ever since he published “The Omnivore’s Dilemma” in 2006.