Ben Cleaver is managing director, bluemarlin New York (www.bluemarlinbd.com), an award-winning brand and packaging design agency. He directs the group’s strategic and creative growth while also serving as a senior consultant on key client projects. Fascinated by different cultures, design and the role brands have in our everyday lives, Cleaver dedicates his time to applying this perspective to business and clients. With a wealth of global branding industry experience spanning the U.S., U.K., Spain and France, he has a built a strong foundation in brand strategy and client relations, having directed numerous successful global rebrands for clients such as Unilever, Shell, Coca-Cola, Anheuser-Busch InBev and Moët & Chandon.
Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.