Ben Cleaver

 Ben Cleaver is managing director, bluemarlin New York (www.bluemarlinbd.com), an award-winning brand and packaging design agency. He directs the group’s strategic and creative growth while also serving as a senior consultant on key client projects. Fascinated by different cultures, design and the role brands have in our everyday lives, Cleaver dedicates his time to applying this perspective to business and clients. With a wealth of global branding industry experience spanning the U.S., U.K., Spain and France, he has a built a strong foundation in brand strategy and client relations, having directed numerous successful global rebrands for clients such as Unilever, Shell, Coca-Cola, Anheuser-Busch InBev and Moët & Chandon. 

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Are Consumers Experiencing Green Fatigue?

Tired of claims? Your consumers are too: Why sustainability isn't working for your brand.

 Why sustainability isn't working for your brand. 


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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