Ben Cleaver

 Ben Cleaver is managing director, bluemarlin New York (www.bluemarlinbd.com), an award-winning brand and packaging design agency. He directs the group’s strategic and creative growth while also serving as a senior consultant on key client projects. Fascinated by different cultures, design and the role brands have in our everyday lives, Cleaver dedicates his time to applying this perspective to business and clients. With a wealth of global branding industry experience spanning the U.S., U.K., Spain and France, he has a built a strong foundation in brand strategy and client relations, having directed numerous successful global rebrands for clients such as Unilever, Shell, Coca-Cola, Anheuser-Busch InBev and Moët & Chandon. 

ARTICLES

Are Consumers Experiencing Green Fatigue?

Tired of claims? Your consumers are too: Why sustainability isn't working for your brand.

 Why sustainability isn't working for your brand. 


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging november 2014

Oct/Nov 2014

 The October/November 2014 issue features the latest on Creating Desire with your packaging.  You can also read the issue at the Digital Editions.

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BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

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