Articles by Jean-Pierre Lacroix

Creating Emotional Lightning to Drive Brand Desire

Brands that do so defy the laws of commoditization.


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Packaging 2020: Envisioning Changes, Seeing Trends

Ramp up packaging innovation through technology as the third decade of the century approaches.


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Uniting Your Brand Strategy to Win at Shelf

A coherent brand strategy is critical in helping your package get selected at shelf.

 Growth has been difficult for most packaged goods companies over the past decade. 


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging november 2014

Oct/Nov 2014

 The October/November 2014 issue features the latest on Creating Desire with your packaging.  You can also read the issue at the Digital Editions.

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BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

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