Jonathan Asher

 Jonathan Asher is executive vice president at Perception Research Services International (www.prsresearch.com), a company that conducts more than 800 studies annually to help marketers “win at retail.” He can be reached at jasher@prsresearch.com or 201-720-2724. 

ARTICLES

Designing Packaging for Baby Boomers

The time is now to refocus on the needs of an aging generation.


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Not All Eye Tracking Is Created Equal

A recent study shows certain package evaluation alternatives may fall short.


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Making Packaging Work Online: 5 Principles for Success

Packaging plays an important role on the Web. Here are five principles for success.

How does our packaging look and work online?


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

11/18/14 2:00 pm EST

Perfecting Package Design with Digital Solutions

Brands know that good package design plays a significant role in the commercial success of a product. After all, customer will experience the packaging before they experience the product within. Have you explored all the possibilities when designing a new package, or do time restraints and other limitations get in the way from delivering perfection? Advances in digital printing and finishing technologies now allow brands to explore even wider ranges of design possibilities within their ever shrinking timelines.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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