Articles by Jonathan Asher

Not All Eye Tracking Is Created Equal

By Jonathan Asher
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A recent study shows certain package evaluation alternatives may fall short.


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Making Packaging Work Online: 5 Principles for Success

Packaging plays an important role on the Web. Here are five principles for success.
By Jonathan Asher
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How does our packaging look and work online?


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

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August 2014

 The August 2014 issue features the latest on Private Label Packaging.  You can also read the issue at the Digital Editions.

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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