Daniel Dejan is the print and creative manager for Sappi North America. Want to learn more about the science of touch and how it impacts print and packaging? Check out Sappi North America’s campaign, Haptic Brain, Haptic Brand: The Neuroscience of Touch, at www.sappi.com.
Touch. A sense so seemingly simple that its influence is often overlooked. But when it comes to products, touch has the power to influence decisions, change emotions and summon memories. The singular moment a consumer touches your product for the first time sets a precedent for how he or she will relate to your brand.