Blogs

Musings

Deep (and not-so-deep) contemplations by the editor and others on packaging, design and branding, and all the areas they touch.

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Packaging That Sells 2014 Call for Speakers

What, where, when and how to submit an abstract to speak at PTS.
January 7, 2014

Your great ideas for Packaging That Sells presentations are now being accepted until March 3rd.


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Packaging That Sells 2013: A Breakdown

A quick summary on why we all enjoy the brand packaging conference so much.
October 29, 2013

We're already looking forward to next year's show.


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Behind the Product Packaging Business

The package things come in does matter.
October 15, 2013

The mantra of "first appearances are everything" has geared and shaped the various changes of the packaging industry in the last couple decades.  


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Think You Can Live Without Brand Design?

Brand design is crucial to businesses because it puts a face and identity out to the public.
October 1, 2013

Don't choose just anyone for your brand's design.


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Six Steps to Perfect Packaging for Global Trade

E-commerce entrepreneurs explain how they handle packaging issues.
September 13, 2013

Whether it's protecting fragile contents in transit, making goods stand out on shelves or enhancing brand image, proper packaging can improve the bottom line.


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Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

THE MAGAZINE

Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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