Musings

Deep (and not-so-deep) contemplations by the editor and others on packaging, design and branding, and all the areas they touch.

Packaging That Sells 2014 Call for Speakers

What, where, when and how to submit an abstract to speak at PTS.
January 7, 2014

Your great ideas for Packaging That Sells presentations are now being accepted until March 3rd.


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Packaging That Sells 2013: A Breakdown

A quick summary on why we all enjoy the brand packaging conference so much.
October 29, 2013

We're already looking forward to next year's show.


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Behind the Product Packaging Business

The package things come in does matter.
October 15, 2013

The mantra of "first appearances are everything" has geared and shaped the various changes of the packaging industry in the last couple decades.  


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Think You Can Live Without Brand Design?

Brand design is crucial to businesses because it puts a face and identity out to the public.
October 1, 2013

Don't choose just anyone for your brand's design.


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Six Steps to Perfect Packaging for Global Trade

E-commerce entrepreneurs explain how they handle packaging issues.
September 13, 2013

Whether it's protecting fragile contents in transit, making goods stand out on shelves or enhancing brand image, proper packaging can improve the bottom line.


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Packaging Recycling in the U.K.: Perceptions and Reality

Packaging often gets a bad press; are the assumptions warranted?
September 10, 2013

Advisory Committee on Packaging released some surprising statistics.


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Tips on Entering the 2013 Design Gallery

Want to be the top package? Read on to see what we are looking to award in a package.
June 25, 2013

Submissions are open now through August 31.


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Package Review: method Designed For Good

This gel hand wash packaging and product helps raise awareness for the fair treatment of animals.
June 4, 2013

Method's products are never tested on animals.


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Package Review: Master Lock

Master Lock's clamshell packaging is opened without sharp objects.
May 29, 2013

Wrap rage is lessened when a brand lets you get at the product without knives, scissors or can openers.


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Culver's Creates an Experience with Car Show

The brand encourages you to grab some custard and look at the cars, every single week.
May 22, 2013

The concept of a fast-food chain hosting a car show makes sense.


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10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.

THE MAGAZINE

Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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