Musings

Deep (and not-so-deep) contemplations by the editor and others on packaging, design and branding, and all the areas they touch.

What's Your Brand's Story?

The deadline is looming for a chance to be in the Design Gallery.

Packages must arrive by August 31, 2014.


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When Brand Preservation Gets Stupid

Blatant, shameful marketing sleight of hands are best to be avoided.

When the brand is a human being, and that human passes away, how far should publishers and brand partners go to connect the product to the individual?


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Flexible Point-of-Purchase Solutions for Retailers

Point-of-purchase displays enable retailers to stage their stores effectively.

Exhibiting goods effectively can make the difference between slow-moving products and those that fly out the door.


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Packaging That Sells 2014 Call for Speakers

What, where, when and how to submit an abstract to speak at PTS.

Your great ideas for Packaging That Sells presentations are now being accepted until March 3rd.


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Packaging That Sells 2013: A Breakdown

A quick summary on why we all enjoy the brand packaging conference so much.

We're already looking forward to next year's show.


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Behind the Product Packaging Business

The package things come in does matter.

The mantra of "first appearances are everything" has geared and shaped the various changes of the packaging industry in the last couple decades.  


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Think You Can Live Without Brand Design?

Brand design is crucial to businesses because it puts a face and identity out to the public.

Don't choose just anyone for your brand's design.


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Six Steps to Perfect Packaging for Global Trade

E-commerce entrepreneurs explain how they handle packaging issues.

Whether it's protecting fragile contents in transit, making goods stand out on shelves or enhancing brand image, proper packaging can improve the bottom line.


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Packaging Recycling in the U.K.: Perceptions and Reality

Packaging often gets a bad press; are the assumptions warranted?

Advisory Committee on Packaging released some surprising statistics.


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Tips on Entering the 2013 Design Gallery

Want to be the top package? Read on to see what we are looking to award in a package.

Submissions are open now through August 31.


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Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

11/18/14 2:00 pm EST

Perfecting Package Design with Digital Solutions

Brands know that good package design plays a significant role in the commercial success of a product. After all, customer will experience the packaging before they experience the product within. Have you explored all the possibilities when designing a new package, or do time restraints and other limitations get in the way from delivering perfection? Advances in digital printing and finishing technologies now allow brands to explore even wider ranges of design possibilities within their ever shrinking timelines.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

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THE BRAND PACKAGING STORE

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Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

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