- THE MAGAZINE
- CONSUMER INSIGHT
- PRODUCT PACKAGING
- DESIGN GALLERY
989 On Demand claims to be a product "unlike anything you’ve ever seen." I have seen similar, but I was still curious. Here are some thoughts on this brand's package.
H2M Beverages recently introduced 989 On Demand, which, according to drink989.com is a "100 percent natural, green leaf Stevia-sweetened party on your tongue, where preservatives aren't welcome, and neither are sugar, calories, carbs, fat or cholesterol. That's because this party is invite-only, and the Himalayan Sea Salt and its entourage of 84 ionic minerals and 5 vital electrolytes is our VIP. "
So there you have it. After several hours, I realized that the 989 name comes from the combination of vitamins, minerals and electrolytes. Nine, 84+ 5 = 989. The On Demand part didn't stump me, thankfully.
The brand seems to target a younger market, and younger markets want innovation, which is where the twist cap comes in to play. If you watch the video review, you'll hear me say I wish you could drink with the cap still on, which sounds foolish until I explain myself: I like the way a similar liquid water enhancer, Tap the Cap, does not need the cap to be removed; you just lift the spout and drink.
The rigid plastic bottle feels nice in the hand, and the shrink-wrap graphics color-coordinate to the flavor. You'll also hear a rather silly statement along the lines of wondering if the directions would be on the bottle -- I wasn't sure if this was the final design, so I was pondering if they would always be that large. Bear with me; it's Friday.
Verdict: Overall, the package supports the brand and will most likely appeal to the intended audience. Watch the video for full review.
Disagree/agree? Leave your comments: I'd like to hear what you think.