Package Review: Dr. Bronner's Magic Soaps

The 18-in-1 soap packaging and label is 100 percent post-consumer recycled.

May 14, 2013
/ Print / Reprints /
/ Text Size+

Dr. Bronner's Magic SoapsDr. Bronner's Magic Soaps' liquid soap packaging always intrigued me when I would pass it in a shop, so I decided to bring one home the other day. 

While in the store, I scanned the label after picking a scent (tricky to do when they all smelled so nice) to determine its best use. Despite proclaiming 18 different purposes, the label didn't mention one specific way the soap could be used — I had my wits about me that day and knew soap = cleaning solvent, so I took the product home anyway.

Online, the brand explains why it doesn't actually mention any of the uses on the labels: It ran out of room. Watch the video to hear more on the package and brand story. 

Verdict: The brand stays true to its heritage and uses its story as the package's design. The recycled-content plastic structure and paper label match the brand's organic and fair trade stance. 

Disagree/agree? Leave your comments: I'd love to hear if you think the label is overwhelming or makes sense.

You must login or register in order to post a comment.



Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/12/14 2:00 pm EST

Packaging Matters™: A study on packaging’s impact on shopping behavior, product satisfaction and trends in the global marketplace

On-Demand Packaging Matters™ is MWV’s study of the role of packaging in product satisfaction.  In its second iteration, the research has expanded to 10 markets: China, India, Brazil, Russia, Turkey, South Africa, U.K., Germany, Japan and the U.S. We study packaging because it matters to brand owners, retailers and consumers around the world. Packaging impacts shopping behavior, influences product satisfaction and motivates consumers in global markets in different ways.


Brand Packaging Magazine

brand packaging april 2014

April 2014

The April 2014 issue examines the topic of "Green Fatigue."  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe


Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products



facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.png