- THE MAGAZINE
- CONSUMER INSIGHT
- PRODUCT PACKAGING
- DESIGN GALLERY
Dr. Bronner's Magic Soaps' liquid soap packaging always intrigued me when I would pass it in a shop, so I decided to bring one home the other day.
While in the store, I scanned the label after picking a scent (tricky to do when they all smelled so nice) to determine its best use. Despite proclaiming 18 different purposes, the label didn't mention one specific way the soap could be used — I had my wits about me that day and knew soap = cleaning solvent, so I took the product home anyway.
Online, the brand explains why it doesn't actually mention any of the uses on the labels: It ran out of room. Watch the video to hear more on the package and brand story.
Verdict: The brand stays true to its heritage and uses its story as the package's design. The recycled-content plastic structure and paper label match the brand's organic and fair trade stance.
Disagree/agree? Leave your comments: I'd love to hear if you think the label is overwhelming or makes sense.