- THE MAGAZINE
- CONSUMER INSIGHT
- PRODUCT PACKAGING
- DESIGN GALLERY
While I don't consider myself a very emotional person, nothing chokes me up faster than an animal story. Those shows where a soldier comes home to his dog, a animal rescue commerical or even a cardboard box will get me teary eyed in seconds. I just love pets. So method's Designed For Good gel hand wash definitely pleased me once I saw the bug-eyed bunnies, deer and turtles gracing the packaging.
Method's brand is based on a desire to make products that clean well, are safe and green, look great on the counter and smell pretty. This never-tested-on-animals, biodegrable soap is designed to hit each of these points. The 100% recycled plastic packaging houses one of two scents: mimosa sun or botanical garden. The graphics and tag clue consumers in to the purpose of the product: to raise awareness on animal testing. Tamarin Watson, design creative, Truly Deeply, recently brought up animal testing in a post on the agency's blog, which got me thinking about how little I know about many of the products I buy. I appreciate method's desire to bring more light to the matter. The gesture does not seem insincere or come off as a marketing ploy because it aligns with the brand's values and uses the brand's voice.
Verdict: The package brings attention to a serious issue, but method is able to do so without losing its whimsy fans are accustomed to. The bright colors will draw eyes to the bottles on shelf, and the package is instantly recognizable as a method product.
Agree/Disagree? Let me know what you think!