Musings


Packaging That Sells 2013: A Breakdown

A quick summary on why we all enjoy the brand packaging conference so much.

October 29, 2013
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It’s hard to believe we’re only a few days out from our Packaging That Sells conference, and we’re already knee-deep into planning 2014’s show (that’s the nature of the beast).

The conference was chock-full of highly informative presentations: Two keynote presentations, one from Idris Mootee, CEO of Idea Couture, and a second from Elana Gold, CMO, PepsiCo Strauss JV - Fresh Dips and Spreads, set the tone for the days.

Terri Goldstein of The Goldstein Group, Lynn Dornblaser from Mintel, and Mark Moorhead from WS Packaging Group provided the audience with plenty of specific research and facts on consumers and packaging.

There were compelling case studies from Barbasol and Dave’s Shower Shave (both groups had us all in stitches) on refreshing a brand and starting from the very beginning of one.

Terry Schwartz, Director, Global Design at The Campbell Soup Company, gave the group some very tangible ways to grow in design and innovation thinking. And that’s only six of our 18 sessions; we could continue with them all (and we will dive deeper as time goes: Look for a full roundup in the Jan/Feb issue, with a kickoff to 2014). These mentions are only the tip of the iceberg.

 

The point being, if you weren’t at this year’s show, make your plans to join us in the fall of next year now. And if you are already a faithful attendee, you know that we only keep making the conference better. It’s not a show to be missed!

Thank you again to all our attendees, speakers and sponsors: You’re the reason we can all enjoy several days of deep learning and have a grand time doing so.

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