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brand owner | ACE HARDWARE CORP.
Living Accents is Ace Hardware’s private brand, delivering competitively priced and stylish interior and garden décor. The lights are the focal point of the packaging, in both an in-use shot and as seen through the box cut-out. The packaging includes slim boxes with side-cut windows. The design includes a contemporary logo, modernized typefaces, appealing colors and patterns, and photography. The target audience is looking to add light and style to an indoor or outdoor space for a gathering or everyday use.
brand owner | ACE HARDWARE CORP.
In a review of its sandpapers and other competitor’s packaging, Ace Hardware determined that the shopping experience for sanding was confusing for the consumer. To create an easier decision process for the consumer, Ace introduced a design that had the key information for all items at the top left portion of the packaging along with a color coding system for sanding products. The package also includes a sanding step system and icons for further explanation.
brand owner | CORONA
Corona is a leading provider of gardening and landscaping hand tools. The tool design reflects how people use the tools while addressing necessary features and price points in all categories. The packaging goal is to provide a safe and interactive design for consumers. Today, some designs are interactive but not safe with sharp blades exposed. Others are cumbersome and not interactive. The look of the packaging was also designed to help quickly identify which tool is the appropriate for a specific activity.
brand owner | DANNER BOOTS
Danner creates boots with superior craftsmanship and quality. The goal for the Portland Select Danner boot box was to differentiate it from the main line of Danner products, yet still feel like it is part of the Danner family. This collection is primarily used in urban areas, so the packaging is designed to feel more contemporary than the outdoor line.
brand owner | MITCH COOPER
HUGHES DESIGN GROUP
Eggology was the first organic egg white on the market in 1993, commonly used by health-conscious consumers. Eggology packaging and branding was severely outdated and not reflective of its safe, high-quality product or benefits. It was rooted in the body-building world, and new packaging needed to appeal to a broader audience. Eggology is delivered in several forms and sizes, so the aseptic design needed to work across the various production challenges while maintaining a strong linkage as one brand.
Kotex Style ‘N' Store
brand owner | KIMBERLY-CLARK CORP.
The goal of U by Kotex was to disrupt the period category and provide design solutions to ultimately "protect her protection." Creating structurally innovative and discreet pads and tampons that can be stored at home or taken on-the-go was a critical component in achieving discretion to make her product experience as assuring and confident as possible.
brand owner | NEWELL BRANDS
LENOX is a cutting brand for use across various metalworking applications. The packaging
was designed to communicate that this is a premium product, supporting LENOX’s position
as a top-quality tool brand. While packaging is rare in the market, it was determined that
simple paperboard or corrugated packaging would not convey the superiority of the product,
so the brand turned to foil stamping that displays the brand more boldly on shelf. A cutout was
designed to display the maximum area of product while maintaining structural integrity and
preventing the ability to remove the blade from the package while in store.
Love Grown Kids
brand owner | LOVE GROWN FOODS
HUGHES DESIGN GROUP
Love Grown Foods’ mission is to create a strong, nutritional foundation for kids by delivering flavor, learning and love to everyone, every day. In its rebranding, Love Grown Foods creates a consistent look, feel and emotional connection with its consumers through packaging. Without any advertising support, the brand must perform on-shelf and stand apart from the other natural offerings while competing with national kids brands. This line incorporates the new brand identifier which retains a nod to the original “growing bean” logo to create a visual link for the existing consumer base and shows that the product is rooted in natural, growing goodness.
brand owner | AKORN CONSUMER HEALTHCARE
LITTLE BIG BRANDS
MagOx 400 is a concentrated form of magnesium available over the counter. The goal for the packaging is to portray MagOx as the brand leader at a premium price point. The silver substrate gives the carton a premium canvas to highlight the simplified communication, aided by eye-catching graphics that communicate the efficacy of the fastacting ingredients. The package clearly communicates the amount of magnesium delivered in the form provided.
Man Cave Craft Meats
brand owner | MAN CAVE LLC
Man Cave Meats wanted to offer consumers something different from the usual bland choices of meats, while disrupting the meat case with sleek, modern and bold packaging. Through the use of strong graphics, the packaging highlights the unique flavor combinations of the product that appeals to the rebel in all of us. The structure uses cardboard sleeves for brats, hot dogs, pork chops and beef patties. The design features bold visuals that highlight the butcher proudly tattooed with meat charts and the declaration of “In meat we trust.”
brand owner | MARTIN'S
Martin's has been making pretzels by hand for 80 years in an Amish artisan workshop in Pennsylvania. The new package, naming, brand identity and physical 3D structure was created to launch Martin's as a supermarket brand. The brand name was intended to provide opportunities for future products beyond the current pretzel offering. Retail packaging must ensure a broad consumer following and increased customer convenience without diluting the core brand equity. It was intended that the natural and handmade equity of the brand be manifested in the supermarket offering.
Elevated Drink Box
brand owner | METSÄ BOARD
Metsä Board is a European producer of folding boxboards and white linerboards. Its lightweight paperboards are developed for use with consumer goods, retail-ready and food service packaging. The goal was to re-think the concept and design userfriendly beverage packaging. With the elevated base design, the box doesn’t have to be placed on the edge of a table, allowing users to use this packaging anywhere. The outer liner is Metsä’s double-coated white-top kraft liner for flexo post-print and digital printing applications. The fluting and inner liner are made of a fully bleached liner suitable for offset, flexo and inkjet digital printing.
brand owner | MODERN POP
Modern Pop is a frozen treat that uses fruit as the first ingredient. The desired personality for the brand was retro-meets-modern-southern-California. The look reflects the values of simplicity of ingredients while offering sophisticated flavor combinations. The pop is front and center with a wallpaper of fruit reminiscent of a SoCal old-school diner or Palm Springs hotel.
brand owner | OROS
Oros creates outerwear apparel that transforms how people protect themselves from environmental extremes using an aerogel technology developed by NASA to enable mobility, performance and edge. The shipping box visually communicates the brand proposition and presents the product in a unique way. The structure of the stackable, triangular box is representative of the creative idea of “peak performance,” adopting the color, shape and other equities from the newly developed brand identity.
brand owner | OTTO HUTT
Otto Hutt is a German company specializing in silver pocket utensils and fine writing instruments. The founder was inspired by the design concepts of Bauhaus and its principle of “form follows function.” The packaging, designed to hold the new Otto Hutt silver pen and accessories, had to exude expert craftsmanship and attention to detail. CAD 3D visuals were created to evolve the design and prototypes were developed to ensure the textured substrate would work perfectly with the sliding mechanism in mass production.
brand owner | DRAKE'S FRESH PASTA
CONCENTRIC CONSUMER MARKETING
Parla makes high-quality filled pastas in small batches. The company combines "clean label" ingredients and traditional pasta making methods and recipes with a special freezing process that benefits the pasta's freshness, cook-ability and taste. The new Parla logo on the packaging is very large, almost like a cool, vintage Italian family restaurant. The box dimensions were optimized to not only suit production and efficiency, but to maximize product line opportunity as a "brand block" of varieties in the frozen case.
brand owner | RUMI SPICE
SHAWMUT COMMUNICATIONS GROUP
AM LITHOGRAPHY CORP.
Rumi Spice — founded by a team of U.S. military veterans partnering directly with rural Afghan farmers — provides sustainably farmed saffron to global markets. The packaging positions Rumi Spice as a superior quality product and conveys its brand story. The outer sleeve is printed in a Afghani purple with brand elements in matte varnish. The foil stamping and embossing help communicate the premium nature while the inner tray is adorned with images of saffron with an insert to hold the apothecary style jar.
brand owner | MONDELEZ
ONE FLIGHT UP DESIGN & INNOVATION, INC.
As a limited edition cracker offering, the "goal" was to develop a breakthrough design to help win consumers at shelf. The big, bold football graphic and striking red and black motif will attract consumers who are buying for the fun football party. The packaging maintains the RITZ red color blocking in the football against the sharp, contrasting black field which created visual quiet space on shelf to allow the football to win out. There is also a subtle texture on the football graphic that is found on actual footballs.
The Good Table
brand owner | GENERAL MILLS
The Good Table is a freezer-to-plate product with packaging that conveys a convenient meal solution that brings excitement to your dinner table with healthy ingredients. The carton structure with a beveled edge to the right of the face panel to easily communicate benefits and stand out of the sea of boxes in the dry meals aisle. Across the portfolio, brand and product name sit at an angle on a white wooden surface in playful black typography.